Healthcare marketing: Ever spent hours posting on Instagram, mimicking that “health influencer,” only to see your schedule stay empty? You’re not alone. Over half of internet users in older age groups search for healthcare services online, yet most professionals—psychologists, physiotherapists, nutritionists—struggle to turn clicks into appointments. The issue? Marketing in...
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Content strategy: the key to turning social media into a powerful sales channel
If you “get it right,” your biggest challenge will be replicating your success over time.The truth is, creating content that attracts, engages, and converts your audience requires increasingly effective planning and execution.That’s why I decided to write this article: to introduce you to two professional approaches to content creation that,...
Marketing: what it really is and how to apply it to your SME
Marketing: what is it, really? And how can you apply it to your small or medium-sized enterprise to boost visibility and attract potential clients? If you own a Small or Medium-sized Enterprise (SME), this article is worth reading, no matter what stage your business is in. And especially if you...
