Healthcare marketing:
Ever spent hours posting on Instagram, mimicking that “health influencer,” only to see your schedule stay empty?
You’re not alone.
Over half of internet users in older age groups search for healthcare services online, yet most professionals—psychologists, physiotherapists, nutritionists—struggle to turn clicks into appointments.
The issue? Marketing in healthcare isn’t about “pretty posts.” It’s about strategy.
In this article, we’ll uncover the three biggest mistakes driving patients away and show how the Doux Content Method can make your clinic a go-to choice—starting today.
Mistake 1: No Clear Positioning
Why would someone pick you over another professional?
If your answer is “because I’m good,” here’s the hard truth: that’s not enough.
In our eBook, we explain that positioning means claiming a unique spot in your audience’s mind. Without it, your posts and ads are like shouting in a crowded room—no one listens.
Example: Ana, a rookie psychologist, posted generic motivational quotes. Result? Three likes, zero clients. When she repositioned as a “specialist in anxiety for young women,” her bookings doubled in a month.
Solution: Define who you help and how. For example: “Psychologist for workplace anxiety” or “Physiotherapist for home office pain.” Put this in your bio and every piece of content.
Objection: “I don’t know where to start.” The Doux Method provides a simple worksheet to craft your positioning statement in 10 minutes.
Mistake 2: Ignoring the Patient Journey
Ever tried Instagram ads, spent a chunk of cash, and got nothing?
The problem isn’t the ad—it’s reaching the wrong audience at the wrong time.
In our eBook, we use the Journey technique to map four patient stages: Unaware, Problem-Aware, Solution-Aware, and Decision. Posting “Book now!” to someone who doesn’t know they need you is like proposing on a first date.
Example: Rafael, a physiotherapist, shared discount posts but attracted no clients. When he created Reels about “3 mistakes that worsen back pain” (targeting the Problem-Aware stage), he landed 10 appointments in a week.
Solution: Create content for each stage. For example: a Reels on “5 anxiety signs you’re ignoring” (Unaware) or a carousel about “Why my therapy stands out” (Decision).
Objection: “I don’t have time for all this content.” The Doux Method includes AI prompts that generate ideas in minutes.
Mistake 3: Relying Only on Organic Content
Posting on Instagram is great, but banking solely on organic reach is like waiting for patients to knock on your door.
According to Statista (2020), about 53% of Brazilians aged 45-59 search for health information online. Nearly half (47%) of those seeking health info online look for professionals, per Trial Facts.
Well-targeted ads can put you in front of these people. The catch? Most professionals throw money at ads without strategy, like Ana, who spent $40 and got only likes.
Solution: Use our Presence technique: test organic content (e.g., Reels with tips), track what engages, and turn the best into ads. For example: a Reels on “How to reduce anxiety in 5 minutes” can become an ad targeting women, 25-40, in your city.
Objection: “Ads are expensive.” Start with $2 a day and tweak based on results—our eBook shows you how.
Kickstart with the Doux Method
These mistakes—lacking positioning, ignoring the patient journey, and skipping ads—are keeping your clinic invisible. The Doux Content Method changes that with a practical approach:
- Positioning: Become your audience’s obvious choice.
- Journey: Reach patients at the right moment.
- Presence: Blend organic and paid for fast results.
Our eBook offers worksheets, AI prompts, and examples to implement this today. And in our live mentorship, we guide you step-by-step to fill your schedule.
Want to make your clinic a must-visit?
Grab the eBook now and get prompts, worksheets, and a full audiobook. Or join our mentorship for even faster results. Don’t let your clinic fall behind—start today!
